Podcasts have become a transformational medium for B2B brands to share their point of view, streamline content, and become the authority on topics by curating amazing guests. The adoption of podcasts is increasing globally with millions of active listeners and the result is many brands are turning to podcasts as a way to break through with their content. The problem? There hasn't been a ton of helpful data shared to help hosts and creators answer the question, "what do consumers really want from B2B branded podcasts?".

That's why The Juice is releasing our latest report The State of the B2B Podcast Listener to share the types of topics that are resonating with sales and marketing professionals, the brands who's podcasts are performing the most consistently, and the types of roles and personas who are consuming branded podcasts. The Juice will host The State of the B2B Podcast Listener digital event on September 27 at 1 pm et which will serve as a companion piece to the report. Join Fatima Zaidi (Founder and CEO at Quill / CoHost), Tristan Pelligrino (Co-founder at Motion and Marketers in Demand and Co-Owner at New North), and Margaret Kelsey (Founder, Marketing Advisor at TatCo and co-host of "Don't Say Content") to dive into data from the report and help us understand what our listeners really want from the podcasts that we create.